Week notes 21 February 2020
Posted on 21 February, 2020
Update on the numbers
North Leeds now live!
Co-operate promotion via Trafford council
It’s been a quiet one with half term holidays, though there’s lots of exciting updates bubbling away in the background so our next few installments will be brimming at the seams with news!
Stronger communities are at the heart of the Co-op strategy, so we’re going to completely reinvent what commercial, community partnerships should be.
Being a co-op, we believe that more co-operation will improve our local communities.
Co-operation is harder than it needs to be, so we're going to make it easier.
The idea is that we build an initial range of tools or features and learn which ones truly impact a community. These tools need to be as real as we can make them so we can really understand what users do, instead of what they might tell us.
Find out more on our About page.
An update on the numbers
Following on from our stats on the Keep Britain Tidy activation we did another recap of our numbers to date, which is interesting as the stats have fluctuated with the activation and push to new areas. This is why the narrative notes at the bottom are really useful for context.
We’ve also seen growth in locations as now South Leeds is our top listing with over +100 events! Category wise health and wellbeing is in the top spot with meeting new people via local groups and clubs proving very popular.
Health & wellbeing
Local groups and clubs
Meet new people
Free things to do
North Leeds now live!
As noted given South and East Leeds have become really popular, we’d achieved enough demand to launch North Leeds. There’s already 24 community events and 6 volunteering opportunities.
Keep Britain Tidy
The competition closed on Sunday so we’ll be working on the new content for the landing page. We’ll then be working with the Member Participation team to choose the winners (it’s going to be hard).
This last week Anne was able to promote the Co-operate message via Trafford council community newsletter. An overview of Co-operate and how to get involved has now reached over 300 community minded contacts which include a mix of Sale community groups, Sale elected members and some key officers of Trafford Council, as well as several small businesses in Sale.
We’re hoping that targeted outreach approaches like these will raise our profile with community organisers so we’ll watch this space to see if we see an uplift in events added in the Trafford area over the coming weeks.
Following a re-alignment of our overall approach based on conversations with the Co-operate team, the ustwo team have been asked to decouple from the single product approach and to conduct alphas lateral and adjacent to the Co-operate platform. We are now specifically focussed on the parts of the user journey that deal with identifying and looking for help for organisers:
and initial contact and first help for volunteers:
Following on from this, we’ve been looking at some experiments that we can run and concepts that we can test to help organisers and volunteers overcome some of the barriers we’ve identified as part of these journeys.
We’ve identified 3 experiments:
A mechanism to ask organisers to input/describe their event to assist with identifying what help is needed
A loyalty card style reward mechanism that encourages volunteers to offer help for under-subscribed activities
A push notification service to alert volunteers to opportunities
We have identified 5 potential concepts:
Curated content about a particular cause/topic alongside volunteering opportunities
A ‘local impact tracker’ showing what goals/impact organisers in your area have/are having
A structured program of help & advice for organisers (this has been parked for now, as we felt it was potentially too close to the ‘how to guides’)
A ‘one click’ experience for volunteers to express interest in an activity/event
An organiser directory/mentoring programme to connect organisers with their peers
We have analysed each of the above and articulated the aims of each experiment, along with the outcomes we’d like to see and metrics that will be captured, this has been detailed in a Mural board:
Next week, we’ll be building out the prototypes and experiments identified as priorities and preparing for a research trip to Leeds where we will be speaking to organisers and volunteers about some of our ideas.
Wednesday 26th February - Show & tell at Co-op in Manchester (UsTwo team travelling up for the day)
March 3rd to 5th – Research trip to Leeds, with UsTwo team attending a number of events and meeting with a variety of member pioneers, organisers and volunteers.
Hope you've got your umbrella's to be showered with Co-operate updates over the coming weeks!
Posted by Rachael on 21 February, 2020