Week notes 20 December 2019
2019's headline numbers
‘How to’ guides update
Launching in Leeds
Stronger communities are at the heart of the Co-op strategy, so we’re going to completely reinvent what commercial, community partnerships should be.
Being a co-op, we believe that more co-operation will improve our local communities.
Co-operation is harder than it needs to be, so we're going to make it easier.
The idea is that we build an initial range of tools or features and learn which ones truly impact a community. These tools need to be as real as we can make them so we can really understand what users do, instead of what they might tell us.
Find out more on our About page.
2019’s headline numbers
Since we launched Co-operate in July...
What this tell us:
We have an engaged audience that is interested in finding out what’s happening in their local community
We’ve managed to activate in 7 locations almost organically which has given us the confidence to scale in 2020. We’re currently working on the platform to make it technically scalable for a much larger audience in the New Year
Organisers see value in adding their activities to Co-operate and this is something we need to deliver on
‘How to’ updates
Our how to guides have now been viewed almost 2,000 times, by over 850 unique visitors.
The most popular section is: Before you start
The most popular guide is: Talk to your community about your idea
We’ve received 13 pieces of feedback, so far. Some are super positive:
And lots have suggested ideas and improvements we could make:
That piece of feedback ties in nicely to the updates we have planned for the new year. We'll be adding our first templates: An event planning template, and a risk assessment template people can download and fill out as a Word or PDF file. Here’s a sneak peak of the first drafts:
To drive traffic and get more feedback in the new year, we’ll be pushing one section a week to the Co-op Communities Facebook page. We’re also planning a blog post on the Co-op blog and adding a request to the ‘Join in’ website.
When we do share the guides on social media in the new year, they now have a nice image to accompany the link, as demonstrated in Rachel’s tweet this week.
We’re excited about making the how to guides even more valuable to organisers in 2020.
If you’re experienced in running events and activities or thinking of starting one we’d love to know what you think. Add your feedback to the feedback form on the site here.
Launching in Leeds
We looked at ways in which we could play to our strengths with our growth strategy and so, decided to launch Co-operate in South and East Leeds. Natalie (our in-house member pioneer) knew that this area had an active network of member pioneers, a passionate member Pioneer Co-ordinator and a good store footprint. Natalie also had her own connections to leverage so it allowed us to trial a new approach when entering a new location.
Over the past 2 weeks we have met with Kat Rose the Leeds representative from the Co-op Council, linked in with Local Councillor's, made connections with Leeds City Council to be explored further in the new year and have put the wheels in motion to engage with Co-op Academies and Member Pioneers in the area.
We have now had 64 events added and 4 volunteering opportunities from Leeds which shows the impact we can have in a community we’re not familiar with if we have a successful network on the ground.
That’s it for this week and this year, we want to thank everyone for their hard work and passion, including local heroes and Member Pioneers, who have helped us make the positive progress that we’ve made this year.
Have a lovely festive break and see you next year where, in the words of Ben, “we will help our communities make a massive leap in their levels of co-operation. After all it is a leap year (you can add that to your cheeseboard!)”
The Co-operate team
Posted by Ben on Friday 20 December 2019