Ways you can help your community

Week notes 13 March 2020

Posted on 13 March, 2020

This week... 

  • Researching what users want from login 

  • Update on starter kits  

  • Skills update from UsTwo 

  • Exciting opportunity with Scouts  

Co-operate background  

Stronger communities are at the heart of the Co-op strategy, so we’re going to completely reinvent what commercial, community partnerships should be. 

Being a co-op, we believe that more co-operation will improve our local communities. 

Co-operation is harder than it needs to be, so we're going to make it easier. 

The idea is that we build an initial range of tools or features and learn which ones truly impact a community. These tools need to be as real as we can make them so we can really understand what users do, instead of what they might tell us. 

Find out more on our About page. 

Researching what users want from login  

For the past couple of weeks we've been researching with a range of event organisers and attendees (both community and professional events) to get a gauge of what our users are expecting from the site, with our anticipation of the upcoming login work.  

The top priorities are listed below for both audience groups:

Additionally, we found out other information that is pulled out here and will be useful for login. 


  • Like emails as event reminders and signposts to other events 

  • Like being able to see event attendees, but with limited data and not too much oversharing 

  • They rely on word of mouth, or social proofing to attend events 

  • Saw auto-population of events on their calendar as both standard and ideal 

General learnings from both groups; 

  • We discovered a lot of the challenge’s users are facing on other event platforms. This is key for us to differentiate and help audiences overcome key challenges 

  • Organic social proofing is a big deal (i.e. someone organically recommending something, not necessarily a big review future) 

  • Search came up as a big priority with both groups - to be able to find something succinctly is of paramount important for both attendees and organisers. 


  • Their priority is to be able to edit and make changes to events, as well as talk to their participants 

  • They also want to be involved with other groups that are doing similar things, so they can tackle things together 

  • They generally need help finding space, with funding, with sourcing new recruits.  They are not talking enough about their successes, and perhaps that is where we can come in. 

Next steps 

We're keen now to put these insights into actions as we start to build in login features into the site. Alongside this we will also be capturing what other platforms are doing in this landscape so we can learn from them. 

 Update on starter kits  

We’re trying to make it easier for people to get something started in their community. 

Latest designs for desktop 

On the Things you can do page the styling has been made more consistent with our new design look and style.  

From our research, we learned people wanted to be able to compare the time and effort commitment of each activity at a glance. It’s important for them to know, up front, how much of their time it will take. 

The team have completed most of the job stories for each of our kits, and Rachel has started work on the content. 

At the same time, Natalie and Vicky have been speaking to people who have started groups like these so that we can curate content which has authentic advice from people who have gone through the experience and want to share their top tips.  

One of the ways we have researched for starter kits, is through a diary study with a group in Leeds who have been setting up a community café. Diary studies are a good way to learn in real time, about the challenges of setting up a community group.

Through the diary study we were able to see how the group consulted with their local community to understand needs. Also, how they communicated with volunteers about how they could be involved. From understanding what the most important considerations are, like funding and basic equipment, we can put together a helpful checklist for anyone else who wants to start a community café where they live.  

For the next few weeks, our research will be done remotely, either over the phone or social media. 

Skills update from UsTwo 

Landing page is live! 

We are now driving targeted traffic (organisers only) to the landing page.    Facebook Update – Week 1 

  • Volunteers group now has 29 members, 20 have viewed the intro post (where we ask them to introduce themselves), 5 of which have made an introduction so far 

  • Organiser group now has 27 members 

  • We started to test some of our concepts in the Organiser FB group, we've had 2 replies so far 

  • On Friday, we launched our first paid research opportunity, where we are asking organisers only to test out requesting help.  

  • We ask them to go through the flow of adding a help request, this will allow us to understand what type of information they are generating and if they find a more structured approach helpful.  

  • After they have completed the flow we will then follow up via email summarising their help request (as below) and will direct them to a google form to get more information regarding their experience: 

    Journey Mapping playback

    We ran a share back session in Manchester with the wider cooperate team, taking them through the two journeys (organiser and volunteer) we have mapped out based on our research, their research and national surveys: showing the barriers and opportunities we have identified and any initial ideas we had thought about. We are using this as a way to keep us focused, and every week will update it with the new concepts/experiments we are running, pinned against the barrier it is overcoming. 

Show and Tell in Manchester 

We had some positive feedback to the work we have done over the past few weeks. There was a lot of excitement over the ‘mad libs’ concept (photo of when we tested it in Leeds before build) which is a more structured approach for organisers to ask for help, and we look forward to feeding back our key findings next week. 

Coming up next 

We are focusing on the volunteers next week (as well as synthesising and iterating from the organiser feedback) looking at how the help requests can be showcased to the volunteers and how they can find more relevant volunteering opportunities. Alongside this work we will start to look at the actual value proposition of the volunteering platform. 

Co-operate Scout’s Badge 

Mathew the County Youth Commissioner for Central Yorkshire Scouts is happy to trial a Co-operate badge with Central Yorkshire Scouts (Leeds and Wakefield) which would then give us scope to then approach Scouts nationally if it was something that we want to do in terms of growth of Co-operate. 

A good way for us to do this would be to produce a starter kit for a specific topic/event; like the WWF have done with Earth Hour; and create the badge alongside that, which would tie in nicely with the work we are currently doing, and would give us a ready audience. 

Hope you all have a safe week 

The Co-operate Team 

Posted by Jen on 13 March, 2020