For people that care about their community
Who want to join forces to get things done
Co-operate is a national community centre for co-operation
That connects people in and across communities with one another to make things happen
Unlike a physical community centre restricted by geography and funding, or a community digital platform distracted by monetisation
Our product is created with communities, for communities, and is owned by communities
Read more on our updated About page.
Research with organisers
In the last couple of weeks, we’ve been interviewing organisers to learn how they’re finding the Co-operate website and what we can do better to help them.
We wanted to find out:
· How they found about Co-operate
· How they are finding the website
· What other platforms they are using to organise their events
· Some of their expectations around features on our roadmap
· What they need right now and what their challenges are
Some of the main findings of the research were:
· We found that many organisers haven’t revisited the website since they signed up, this was due to a lack of time and also not being clear on what Co-operate could offer them.
· Organisers saw Co-op as being able to help with their group’s visibility and resources (i.e. being able to get food for their food charity).
· In addition, organisers are keen to connect with other groups for various reasons to see what they are doing and get inspiration from them.
· Most organisers expect email as their primary way of contacting participants or receiving event sign up updates.
As a result of the research, we are going to:
· Look into how to prompt organisers to revisit the site after a period of lapse.
· Pursue a line of work where we are splitting out organiser goals on the homepage so that organisers can better understand how the website will help them.
· Revisit some of our sketching work on helping organisers to connect with one another and possibly prototype some ideas.
As a new User Experience Apprentice on the team, I’m glad to have been involved with facilitating interviews with organisers and presenting the research findings back to the team.
On Tuesday 20th we supported the community exhibition, Hold Still by promoting the event on Co-operate. We created a page for the event here which had 2,918 unique page views in 6 days, more the co-operate home page itself at 2,866! The high traffic to the page was predominantly direct at 86% which shows the effect of billboards and posters. Social media also promoted the campaign, driving 629 users to the site, 60% from Facebook. We’ve made the event sticky on the homepage for the duration of the campaign creating a 7% click through rate of 202 users. We did however notice an extremely high bounce rate of 87%. This is due to the main CTA being to engage with the map so we’re going to look at ways we can push users deeper in to the site.
Saving activities and groups
During our research in Bollington, we heard people worry about the commitment of clicking 'going.' Before we add the 'going' button, we're going to see how a lower commitment 'save' button does.
Saving groups and activities is the first feature that gives participants a reason to create an account on Co-operate. It will also be the first feature that connects participants directly to organisers.
For organisers, we'll show how many people have saved their activity or group. We want to show them their content is being noticed on Co-operate.
For us, it will help us learn:
· which activities are popular
· what participants like, so we can tailor the experience around that
We're hoping to encourage more engagement over time. For example, someone might save a craft group they like the look of. After lockdown, the craft group might add a meetup at the local town hall. Saving allows us to let everyone who's interested in the group know it's happening.
Next up, we'll be adding the ability to let the organiser know you're 'going.'
Have a good week,
The Co-operate team
Posted by Robyn Golding on 30 October, 2020