Exploring how a participant engages with an activity

Posted on 16 October, 2020

This week on Co-operate...

Our vision 

For people that care about their community 

Who want to join forces to get things done  

Co-operate is a national community centre for co-operation  

That connects people in and across communities with one another to make things happen 

Unlike a physical community centre restricted by geography and funding, or a community digital platform distracted by monetisation  

Our product is created with communities, for communities, and is owned by communities 

Read more on our updated About page. 

Recent design refresh releases

We’ve recently updated our listing pages. This includes things-to-do (previously find-activities), find-groups and the how-to guide section. We’ve introduced the marks and shapes, a default image if a user hasn’t uploaded an image and have now stacked the filters along the top. This gives us more flexibility as we grow our filter options. 

Find activities

Exploring how a participant engages with an activity

This week we started looking at how participants might show an interest in activities and groups they like, or are planning to attend.  

We know from past research, people can be reluctant to commit to booking. We’re hoping to lower that commitment barrier by introducing the ability to save or favourite activities and groups. 

Favouriting, or booking activities, will allow us to update participants if the activity changes venue or is cancelled. We can also remind them about the activity the day before. In the future, this will also allow us to personalise their experience on Co-operate, with more of the things they like.  

We’re hoping these features will be the first incentive to create a Co-operate account as a participant. 

For organisers, it will allow us to show them how many people are attending and gives them a way to communicate with those attendees. 

We’ve had some good discussions as a team about how to best tackle this, and we’ve sketched out some of the key journeys. We’re hoping to roll out some early versions of these features over the next few weeks.

Sticky notes

We tested a new format for long form content

Why host a community quiz

To support World Mental Health Awareness Day we worked with Mind to create a ‘How to set up a community quiz’ guide. Our goal was to encourage people to start their own quiz and add it to Co-operate to help others.

The content and design format was a departure from our linear guides. As this type of guide can be very content rich, we want to test a new format to keep users engaged and learn how users would interact with it. We split the steps into separate pages and encouraged users to click through.

The results 

A third of users reached the second page but only 1 user reached the end. Although we’ve only had 358 pageviews (not statistically significant) it’s a good gauge that users are struggling to move through the guide.

How to guides

Assumptions from these results 

·         breaking long form content up into small pieces didn’t seem to work – we made it harder for the user to access the content by taking them through several different screens 

· users are used to scrolling so having linear content works 

· the content may not have met people’s needs at this time – although community quizzes were popular during lockdown, we should continue to create fresh content that serves a demand

Next steps 

We’ll monitor interaction through Google Analytics over the next few weeks. Instead of abandoning the content, we'll move it into one of our linear guides which have previously tested well, to see how it performs. 

Co-operate in Co-op app

Co-operate featured in the new Co-op app on the Membership tab. Since the Membership launch the app has sent over 4,900 Members to Co-operate – thanks Membership!

We’ve been thinking about how we can start to embed Co-operate in our other products and services and this is great case to show the value that can be added.  

What’s next

· We’re working on adding more features for logged in organisers so that they can update and manage their groups and activities 

· The final leg of the design refresh – look out for our new activity details page  

· We’re kicking off work to understand how a participant can sign up or favourite an activity  

Thanks for reading!

The Co-operate team 

Posted by Robyn Golding on 16 October, 2020

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