Culture Champions is trying to reduce social isolation in people over the age of 50. We’ve advertised in places we think socially isolated people would be accessing like GP surgeries and churches
How to work out who you want to reach
Think about who you’re trying to communicate with. Is it the people who’ll come to your event? Or is it others who’ll tell those people about your event and maybe bring them to it?
For example, family members might be interested in activities for their older or younger relatives.
Work out who has a need for your event and who’s most likely to come.
Marital or family status
Also think about their personal characteristics:
Interests and hobbies
Your audience won’t always live in the community where your event will be held.
You’ll have already learnt a lot about your potential audience if you talked to the community about your event idea.
Share your story
Do you have a story about how your community has come together to support each other?
We'd love to share your story on our website to encourage other people to get or offer support.