Get your message right

Being clear about the need your event is trying to meet, why you want to organise it, and the difference it will make to your community, is so important.

Last updated: 6 April, 2021

Getting your message right will help: 

  • people understand how your activity will benefit them. They’ll then be more likely to get involved and support it 

  • you work out who your audience is. For example, if you’re putting on an activity to help people get fit you could promote it to people who go to weight loss groups, the gym or parkrun 

  • you collaborate with other groups and people trying to achieve the same goals 

To some people, going into a cafe for a brew is the most natural thing in the world. But to someone with social anxiety it’s extremely overwhelming. I want to help create a ‘safe space’ for people to talk and stop people becoming isolated in the community

EmmaThe Brew and Chill

What information people need to know 

Include essential information about dates and times, place and who your activity is for. But on top of that, think about the bigger picture: 

  • Why you’re organising the activity. Your personal story can often inspire people to come. They’ll relate to you and see the passion you have. Your story might also connect you with people who’ve been through similar situations 

  • What changes you hope to see for your community. It’s good to show people that there is a need for your activity

  • The benefits for the target audience you want to reach 

We realised that there was a lot of loneliness and isolation in the village, and that people were not settling here. We wanted to make the village more age friendly so that there were spaces for the elderly and the young to use

RobbieAshton in Bloom

Share your story

Do you have a story about how your community has come together to support each other?

We'd love to share your story on our website to encourage other people to get or offer support.

Share your story

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