Decide where to promote your event

Once you’ve worked out who your audience is it’s much easier to know where to find them.

Last updated: 31 March, 2020

Reaching the right audience will mean: 

  • your event is more successful 

  • your event has a bigger impact in the community  

  • more people will come to your event  

  • more people are likely to support future events 

  • more people spread the word to like-minded groups that already exist in your area  

We’ve run public meetings in the local pub to involve people with brainstorming ideas to raise money. It had the added effect of bringing people together

AlanKelsall Patient Participation Group Wellbeing Hub

Posters (and flyers) 

The humble poster. Still one of the most effective ways of promoting your event in the community. Especially to those who don’t use social media. 

Creating a poster if you’re not a designer

There are websites where you can make your own poster without needing fancy design software. 

Here are a few to try:

  • Postermywall has lots of event template designs to choose from 

  • Crello has templates for social media and print  

  • Canva has tutorials to help improve your design skills 

Where to put posters

Noticeboards are in most public spaces in the community. 

You’ll find them in: 

  • local parks. Ask the ‘friends of’ groups who usually have the keys to those noticeboards 

  • libraries 

  • schools 

  • pharmacies 

  • GP surgeries 

  • community centres 

  • local shops including Co-op stores which have dedicated community noticeboards 

You can also share your posters on social media. Local community Facebook pages are a good place to start. For example: Stretford M32Sale M33Urmston M41’ersBollington 

How much to spend on printing posters 

Think about: 

  • how many places you’re thinking of putting posters 

  • whether flyers would be more effective 

  • printing a higher number. It can often save you money 

Contact local printing businesses to see if they’d be willing to print for a discounted rate or for free.  

Look at Fund your event to find more ways of raising money to cover your printing costs. 

The best place to put a poster for your event is on the back of the toilet door!

PhilStretford Uke

Word of mouth and face to face 

It might take the most time but telling people face to face about your event is still one of the best ways of communicating. People relate to people. Your passion and enthusiasm will shine through. 

You could:

We start promoting our next event at the current event as it’s a great opportunity to promote to like-minded people and people who have connections in the community

AndyMossley Soup

Social media 

Social media won’t reach everyone, but with around 39 million users in the UK it should be part of your promotional plan. It’s a fantastic way for people to easily share your event. 

Although many of us use social media in our daily lives, it’s not something everyone is brilliant at. 

Co-op's Social Media team created some YouTube videos that might help those who are less confident. 

Choosing the right social media channel to reach your audience is also important.  

YouTube is one of the most popular. Although Facebook is top of people’s lists, as it's grown older so too has its audience.  

On Facebook’s help pages here’s how to create a Facebook event

Improving our use of social media to raise awareness and publicise the good things that we do has made a difference in the awareness of the events that we put on and the number of volunteers we get

CatherineSt Matthew's Friends and Family (FAF)

Local media 

Local newspapers and radio are still a popular way of getting your story out there. 

Top tips for writing a press release

  1. Answer these questions. This will help you create a structure.  

  • Who will benefit from your event? 

  • What is your event? 

  • When is your event? 

  • Where is your event? 

  • Why are you organising it? 

  • How are you organising it? 

2. Write in the third person. 

3. Make your headline and opening paragraph snappy. 

4. Put your headline in both the ‘subject line’ and body of your email. 

5. Keep things simple. Avoid jargon and use plain language. 

6. Keep it short. 

7. Tell a story with people at the centre of it. 

8. Hook your event onto something that’s already in the news. 

9. Include a quote. 

10. Put the date at the top and at the end of the press release, write ‘Ends’ followed by your contact details. 

Where to email your press release

Make a list of all your local newspapers and radio stations. If you Google the publication you’ll usually find an email address for the news editor. Email it to them.  

It’s always worth following up a press release with a phone call to make sure the person has received it. 

A specific press release to the local press 2 months before the event really helps to get awareness to local people who wouldn’t normally hear about our event

AndyMossley Soup

Newsletters 

Community newsletters are created for, and by, local people.  

The information you include should be of interest to your community and help or benefit them in some way.  

Other groups might be happy to include information about your event in their newsletters, so it’s worth asking. 

If you do decide to create your own, there are plenty of free email marketing platforms you can use.

Here are a few to try:

  • Mailchimp lets you send up to 6 emails a month to 2,000 people for free 

  • Tinyletter is a simpler version of Mailchimp and lets you send unlimited emails to 5,000 people 

  • MailerLite is good for beginners and is free if you’re emailing up to 1,000 people 

Make sure people opt in to receive your newsletter. Do not send it to someone’s email address you have for a different purpose. 

We produce a newsletter twice a year, and find it a really good way to keep people who are interested in the park informed about what’s going on

MaureenFriends of Lostock Park

Websites 

Not all community groups have websites. They often use pages on social media. 

If your event isn’t a one-off you might consider creating a website.  

Instead of paying someone to do it for you, there are lots of website building tools you can use if you’re interested.  

Here are a few: 

Promoting your event on other websites

Adding your event to other websites is another way to promote your event to a wider audience. 

You can Add an event to this website for free. 

Using a video on our website is a great way to communicate what we’re all about. It’s by the people that come, and the difference that the group makes to them

SharonThe Success Stories Club

Talk to Natalie

Natalie is a Co-op Member Pioneer who helps bring people together to improve local communities. Find out more about Member Pioneers.

I’ve been a Co-op store manager for 5 years and jumped at the chance of being a Member Pioneer. I’m passionate about community and want to make a difference to people’s lives. I’ll put you in touch with other Member Pioneers in your community who can advise and help

Natalie EvansMember Pioneerco-operate@coop.co.uk

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